Different name, same team!
By Fiona Harper, Head of Marketing and Communications at ACK
What better time to make changes to your identity than when launching your new website? We have taken this opportunity to make some improvements to our branding that reflect our growth and development over 5 years of supplying services to third sector organisations. We have grown as a team, introduced new services and effectively….grown up.
‘Along Came Kirsty’, as we have been known up till now, was a fantastic name for a fledgling social enterprise five years ago when our Managing Director, Kirsty Thomson, set to provide low cost, high quality, services to local charities, social enterprises, community groups and individuals trying to improve their communities. It was an effective name ensuring that its uniqueness made it memorable to anyone who came across us.
“So YOUR Along Came Kirsty! I have heard of you”
We are now ACK.
We are now ACK and we are still the same team offering the same services as last week. We will still reply to your email, advice you, invite you to network, offer you training and help your organisation to thrive.
So why change an established name? Isn’t that a bit of a risk? Yes. It is. There is no doubt that changing the name of any organisation is a risk especially one with a good reputation and client list.
“Hi, can I speak to Kirsty please?”
ACK is a team and needed a team name. We want people to understand that we have 5 team members who can help you and that you can contact.
With a new name came the opportunity to introduce a new logo and this new website. We love it and we hope you will to. It is clean, it is colourful and it is professional.
If you would like to talk to us about any of our services, or have any questions about ACK, please get in touch with us at firstname.lastname@example.org or call 01382 339560.